LASEP
Louisville Arena Sports and Entertainment Properties (LASEP) is a propety of Learfield Sports. Learfield Sports is the preeminent leader in Sports Marketing with its roots deeply seeded in collegiate sports. Learfield began a new era in Corporate Partnership Sales and venue naming rights when the Louisville Arena Authority retained Learfield to pursue Sponsorship Sales for the new multi-purpose Arena. The appointment marked an unprecedented move in the sports industry, where the owner and operator of a significant sports venue retains an outside company to handle the management and sales of all Arena inventory on a permanent basis.
