Welcome to Learfield Sports, and we hope that you find the information on our corporate site to be beneficial.  For 35 years, we have excelled in administering the multimedia rights for a host of reputable colleges and universities.  We also provide exclusive sports programming to more than 1,000 radio stations throughout the country, secure marketing partnerships for the Black Coaches and Administrators (BCA), and spearhead corporate partner platforms for the Big Ten Conference, Missouri Valley Conference and the Western Athletic Conference.  Our strategic affiliation with Team Services, LLC also affords our partners a distinct advantage in the areas of venue consulting, naming rights and market research.  With roots firmly planted in collegiate sports, we celebrate the opportunity to brand our name in connection with one of the industry's most prestigious awards – the Directors' Cup – having renamed it the Learfield Sports Directors' Cup in partnership with  USA Today and NACDA. 

Our mission to "Build the Team, Grow the Company and Have Fun" is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor.  Collectively, we remain unwavering in our commitment to ensure each and every relationship is served to the best of our ability, while building on our strengths and striving to lead the way in college sports.