Learfield Sports helps sponsors develop effective, traffic-building retail promotions, as well as successful internal sales promotions. Approved sponsors are provided logo rights for promotions, designed specifically to help the sponsor meet their marketing objectives. The company has developed outstanding sports promotions to:

• Create traffic and enhance sales
• Reward loyal customers
• Induce trial by new customers
• Motivate and reward new employees
• Reap the benefits of a collaborative cross-promotional effort
• Provide local, statewide or regional benefits
• Integrate targeted media for fantastic results