In an effort to bring increased visibility and new revenue streams to its partner schools, Learfield Sports has been a leader in the development of sponsorship sales and naming rights for rival game series, key neutral site events and match-ups and commemoration of anniversary achievements at numerous schools around the country.

These special events build brand equity and enhance sales of products and services.
Corporate partners are afforded the unique opportunity to leverage a high-profile sponsorship, while reaping the benefits of strategic media and promotional support elements as well. (Italics denote "All Sports" series):

• The Bedlam Series: Oklahoma vs. Oklahoma State
• Border Battle: Minnesota vs. Wisconsin
• Border War Series: Missouri vs. Kansas
• The Carlyle Cup: North Carolina vs. Duke
• Civil War Series: Oregon State vs. Oregon
• Oaken Bucket Game: Indiana vs. Purdue
• Cyhawk Series: Iowa vs. Iowa State