Bulldog Sports Properties (BSP), a property of Learfield Sports, is the multimedia rights holder and sports marketing arm for athletics at Fresno State. BSP presents the excitement, color and pageantry of college athletics through advertising, marketing and promotional opportunities designed to best impact your business by reaching loyal Bulldog fans and alumni throughout California. In addition to the broadcast programming for Fresno State athletics, BSP has exclusive rights for corporate sales of advertising, event sponsorships, game promotions, signage, publications, athletic trademarks and logos, cross-retail promotions, overall marketing partnerships and the development of the official athletic Web site, GoBulldogs.com.

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