Lobo Sports Properties (LSP), a property of Learfield Sports, is the multimedia rights holder and sports marketing arm for athletics at the University of New Mexico. LSP presents the excitement, color and pageantry of college athletics through advertising, marketing and promotional opportunities designed to best impact your business by reaching loyal Lobo fans and alumni throughout the region and all of New Mexico.

In addition to the television broadcast programming for UNM athletics, LSP has exclusive rights for corporate sales of advertising, event sponsorship, game promotion, signage, publications, athletic trademarks and logos, cross-retail promotions, overall marketing partnerships and the development of GoLobos.com.

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