The Missouri Valley Conference (MVC) has entered into a ten-year, exclusive relationship with collegiate sports marketer Learfield Sports.  Effective the 2010-11 season, Learfield Sports will establish a St. Louis-based entity that will be called "MVC Sports Properties" to deliver strategic initiatives with the Conference, including management of all sponsorship rights to MVC championship events, as well as rights to the approximately 33-game television package on Fox Sports Midwest.  

Learfield Sports will spearhead numerous efforts for the Missouri Valley Conference to bolster its presence among corporate America and strengthen its brand among fans, alumni and the marketplace through media, corporate hospitality, venue exposure, branding opportunities and product sampling.  Learfield Sports also will be an integral partner charged with creating corporate opportunities for the MVC Web site (mvc-sports.com), and managing promotions and certain retail licensing deals.

Learfield Sports manages the multimedia rights for more than 50 collegiate institutions and associations, including holding the multimedia rights for MVC member institutions Northern Iowa and Southern Illinois.  

Please direct comments and questions regarding MVC Sports Properties to General Manager Branden Miller